Industry peers who worked beside Marcus. Businesses that engaged Vault. Students who learned the method. If that's you, your words belong here.
“Life lessons on how to sell to the ultra-high-net-worth. Nobody has done it better than Marcus.”
“Unconventional sales hacks that work for all industries. A must-read for all aspiring sales folks — especially in the casino trade.”
“Witty, informative, engaging — all these and more.”
Published endorsements of How to Hook a Whale (Marshall Cavendish, 2022). More voices are added as they arrive below — each one read and published by Marcus personally.
“His warm, positive, and highly persuasive personality enables him to build genuine business relationships with remarkable speed — earning the trust and respect of prospective clients long before they ever step into a casino.”
“I was introduced to Marcus by an ultra-high-net-worth individual from Hong Kong who described him as a true guru of VIP marketing and a master of new player acquisition. At first, I was somewhat sceptical of such praise, particularly in an industry where the circle of VVIP players is relatively small and most experienced marketers have already established relationships with the majority of high-value customers.
However, upon meeting Marcus personally, I quickly understood what set him apart. He explained that his primary focus was identifying and cultivating relationships with ultra-wealthy business leaders from Hong Kong and China, many of whom had never previously considered casino gaming as a leisure pursuit.
Marcus possesses a rare combination of charisma, professionalism, and commercial acumen. His ability to gain access to the upper echelons of Hong Kong's and China's business communities has allowed him to develop an exceptional network of previously untapped VVIP players. Equally impressive is his ability to assess character, financial strength, and creditworthiness, providing valuable insights that contribute to sustainable and profitable player development.
Beyond his personal achievements, Marcus has demonstrated the vision, leadership, and strategic thinking required to build and lead high-performing business development teams. His innovative approach to market penetration, combined with his deep understanding of affluent customer segments, consistently delivers measurable commercial results.”
“Success and ‘hooking a whale’ is never really about the big catch or a single defining moment. It is about everything that comes before it — the patience to wait, the discipline to prepare, the courage to keep going.”
“Working alongside Marcus taught me that success and ‘hooking a whale’ is never really about the big catch or a single defining moment. It is about everything that comes before it — the patience to wait, the discipline to prepare, the courage to keep going, and the conviction to believe in what you are working towards.
Over the years, I’ve had the privilege of seeing Marcus live these values, especially through the difficult moments when walking away would have been the easier choice. His determination, rigor and relentless work ethic have always inspired me, but what has stayed with me most is his ability to turn challenges into breakthroughs and setbacks into lessons.
What I’ve learnt from Marcus goes far beyond work. He has influenced how I think, how I deal with challenges, and how I approach life. After 3 decades of friendship, I feel incredibly fortunate to have had him as a mentor, a sounding board, and someone I can always count on — and above all, as a friend for life.”